Each new James Bond film, in addition to being an event in and of itself, is a massive advertisement for every single branded item seen on the silver screen. Whether it's 007's Smirnoff vodka, Walther pistol, or Aston Martin automobile, each item's appearance on screen is indeed a Very Big Deal for the company behind it. And so, Ford is crowing about its involvement in Casino Royale in an article on its website (read it after the jump). The film represents the first time the general populace will see the new European-market Ford Mondeo and Aston Martin's DBS (shown), which will spawn a production model as well.