FoMoCo has decided to provide Ford enthusiasts of all stripes a single website to cater to their performance needs, lusts and communities. FordPerformance.com will feature updates on the participating Ford clubs and forums that obsess over anything with a Blue Oval, give people a heads-up on events, upcoming products and sneak peaks at the next-generation Mustang. In addition to information about current and planned products, the site will also feature historical facts on models and sub-brands that have defined Ford's racing pedigree over the last several decades. The Ford Performance Info Center will even put you into contact with Ford staff to organize meet-ups and referrals, plus providing all the pertinent information on how you can get that SVT Contour up to snuff.

While the site's focus has a decidedly Mustang flavor so far, more diversity is bound to find its way online, and we're sure a Taurus SHO page is in the works to sate John's insufferable appetite for Yamaha-sourced V8s.

Ford's press release is posted after the jump.

PRESS RELEASE

FORD POWERS UP CONNECTION WITH ENTHUSIASTS WITH LAUNCH OF WWW.FORDPERFORMANCE.COM WEB SITE

* Ford performance enthusiast information is now available via hotline and online
* New www.FordPerformance.com site promotes Ford enthusiast clubs, lifestyle, info
* Site tied to Ford's exclusive toll-free Performance & Tech Line 1-800-FORD-788
* First enthusiast clubs promoted on web site include MCA, SVTOA and IMBOC
* More clubs will enjoy a special, enhanced relationship with Ford and Ford Racing

DEARBORN, Mich., April 17, 2007 – Ford Racing has launched an all-new web-based initiative, www.FordPerformance.com, that puts a face and a place on Ford Motor Company's connection to enthusiast clubs and the performance aftermarket. The Ford Performance Group is centered on a web portal that helps facilitate a more interactive relationship between Ford and its past, present and future performance customers.

"We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company," noted Jamie Allison, Manager, Ford Racing Performance Group, "and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place.

In fact, just like we'd done with Bullitt, we plan to keep www.FordPerformance.com on the inside track for information supporting the launch of the next-generation Mustang."

Visitors to www.FordPerformance.com will find a host of enthusiast content, including:

* Regular feature stories about Ford-based clubs, members, events and products
* Ford-oriented enthusiast club and membership info, with links to club sites
* A Ford performance vehicles "heritage" archives section
* Ford Performance Info Center contact and merchandise information
* Portal to Ford Racing, Performance Parts and Ford Vehicles web sites
* Exclusive Ford performance vehicle "deep-dive" info and photos