Scion

2008 Scion tC RS 4.0 Announced

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Sciontc40

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SEMA 2007: Dalek does a Scion xD in beechwood

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Scion quietly reveals 2008 tC

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Scion quietly reveals 2008 tC

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Scion tC Series 3.0 Gets Spotlight in Detroit

Sciontc30

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Scion promises fewer sales in 2007

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For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.

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